Top 10 Reasons To Do A Podcast
Whether you run a business or provide professional services, you need to create content to market your business. One of the best ways to do so is to do a podcast. You can do a podcast discussing different aspects of your business or even host several industry experts to express their views on various issues related to the business. Here are the top ten reasons to do a podcast.
Position Yourself as an Expert
Podcasts are a great way to show off your expertise. Podcasts tend to be very engaging when done properly. If you are well prepared with a knowledgeable interviewer, in-depth content, and a well written script, you can position yourself as an expert in your niche.
Reach New Audiences
Research shows that 62% of US consumers listen to podcasts. This implies that by doing podcasts you will be reaching segments of the audience that might prefer to listen to an audio instead of reading a long blog post or watching a video.
Connect With the Audience
Podcasts tend to be more engaging and intimate than other forms of content. Listeners are more attentive because the interaction feels like a conversation between friends. This can help build a personal connection with the audience and humanize your brand.
Grow Your Brand
Research shows 92% of people trust familiar individuals over companies. Doing a podcast is a great way of growing your personal brand by increasing awareness about your business and the services or products you offer. Sharing your thoughts on a podcast gives a personal touch the business and increases consumer trust.
Improve Your Communication Skills
Podcasting is a great way of improving your communication skills. It helps you practice speaking to an audience and can be a precursor to future public speaking initiatives. Your confidence will grow each time you do a new podcast.
Generate New Leads
Podcasting is another marketing channel you can use to promote your business. You can create your own podcasts and promote them on the business website, social media, YouTube, and popular podcasting platforms. These are lead magnets that increase chances of landing new prospects and customers.
Repurpose Existing Content
You can create a podcast from existing blog posts, FAQ sections, and other business content you have created in the past. Repurposing helps you generate more value from the existing content and enhances the effectiveness of your messaging.
Podcasts Are Highly Accessible
One of the reasons for the growing popularity of podcasts is the ease of consumption. People can listen to podcasts anywhere irrespective of what they are doing. They can tune in while driving or doing household chores. Since they are recorded, consumers can listen according to their schedule.
Podcasting Is Easy
Creating a podcast is less technically demanding than shooting a video. All you need is cheap recording equipment and editing tools. You can start by creating a script on Google Docs then read it to the recorder and finish with editing.
Increase Your Search Traffic
Podcasting is a great way of increasing traffic to your website. You can post your recorded podcasts on different platforms and optimize them for relevant keywords. You can also provide a link to your landing page to help searchers learn more about your business.
Everyone has to start somewhere and hopefully this article gave you the motivation to give podcasting a try. We did! You can listen to our podcast HERE.